Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from our website (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device. This includes your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the individual web pages or products you view, which websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected data as “Device Information.”
We collect Device Information using the following technologies:
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Cookies – These are data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
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Log files – These track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
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Web beacons, tags, and pixels – These are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this as “Order Information.”
When we refer to “Personal Information” in this Privacy Policy, we are talking about both Device Information and Order Information.
How Do We Use Your Personal Information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this Order Information to:
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Communicate with you;
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Screen orders for potential risk or fraud; and
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Provide you with information or advertising related to our products or services, in accordance with your preferences.
We use the Device Information we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the performance of our marketing and advertising campaigns).
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your information as described above.
For example:
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We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
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We also use Google Analytics to understand how customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
Lastly, we may also share your Personal Information to comply with applicable laws and regulations, to respond to subpoenas, search warrants, or other lawful requests for information, or to otherwise protect our legal rights.
Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
To learn more about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out of targeted advertising using the links below:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your Rights
If you are a resident of certain jurisdictions (such as the European Union, United Kingdom, or California), you have the right to access the personal information we hold about you and to request that it be corrected, updated, or deleted.
If you would like to exercise these rights, please contact us via email or through our contact form.
Questions or Feedback
We regularly review our compliance with this Privacy Policy.
If you have any questions, concerns, or feedback about this Privacy Policy, please contact us via email or through the contact form on our website.